In February 2017, we entered the world of snacks without guilt. Bett'r was born. The two ranges Coconut and Kale were the springboards for a brand that grew quickly while remaining true to a core promise of offering guilt-free alternatives for irresistible snack experiences. Over the past few years, we've expanded with exciting new sweet and salty options popcorn with coconut oil, cereal, quinoa and rice snacks, seed crackers, nut butter bars and more... snacks are now better!.